Snore Solutions

Jetgala

Jetgala is a premium magazine promoting a high-flying lifestyle. Its readers are used to content about private aviation, yachting, and supercars. We created the headline “Good Sleep is the Ultimate Luxury,” to introduce the view that quality sleep is a more important goal than the other luxuries. It raises the idea that being well-rested enables you to enjoy everything else better.

We used an image that carries a strong spirit of freedom — an important quality for the magazine readers. It's also a high-quality image involving a yacht which makes the ad feel at home amongst the content of the magazine.

The ad was published in Jetgala's magazine in the March-April issue, 2020 (issue 45).

Silkwinds

Being an in-flight magazine, the ads for Silkwinds were all based on travel.

We created the tagline “Sleep More, See More” as the theme for all of Snore Solutions’ travel-related media. Strong, simple, and clear, it's a tagline the company will be able to use in large campaigns if they decide to expand their marketing in the future.

We created two ads targeting individual travellers, and one ad for those travelling as a pair. For the latter ad, we included the additional copy, “More sleep for you, means more sleep for her.” This was based on research that indicated a snoring partner affects travel experiences for many couples. All ads were to draw readers to book an introductory consult with a sleep specialist to have their sleep tested.

The ads were scheduled to run starting in April 2020, but due to health-based restrictions on travel increasing during that time, the project has unfortunately been on hold.