We know that BMW wants to instil JOY in people.
As we enter the festive season, we encourage people to take an effort and uncover their own Joy.
Just like how we push a button to start a car, we relate it to people starting this festive season with a push for Joy in a BMW.
BMW Holiday Box
On-ground, the BMW Holiday Box gives passers by the opportunity to win exclusive BMW holiday merchandise.
To win, they have to guess the 3 BMW models highlighted in our Q4 Tactical.
They will be given 3 hints for each individual vehicle, found on 3 walls of the box, each utilising one human sense.
These are: Haptic, Visual, and Touch.
Click below to view our packages and see what we can create together.