The Brief
i AM THE FUTURE: Starring real drivers who have experienced BMW’s electric future
i AM THE FUTURE: Starring real drivers who have experienced BMW’s electric future
The i in i AM THE FUTURE represents both the BMW and the drivers bold enough to be in the driver’s seat of the future.
So, we’ll shine the spotlight of real drivers (and high-profile test drivers) in our campaign alongside the BEVs they chose. This is also a dare to others to stop watching on the sidelines, start stepping into the spotlight by getting behind the wheels of BMW’s electric future.
Click below to view our packages and see what we can create together.